Last Updated on April 7, 2023
At NICU Nook LLC, we want you to understand how we handle your personal information. We also want you to know your rights and choices.
This policy describes how we handle your personal information when you use the “NICU NOOK Services,” listed below:
- Our website, www.nicunook.com
- Our email newsletters
- Our pages or ads on social media networks, like our Facebook and Instagram pages
- What Information Do We Gather about You?
The information we gather about you depends on the context. By and large, it’s information about you that can personally identify you — either on its own or when combined with other information.
The following describes the information we collect and how we obtain it.
- (A) Information Collected through NICU NOOK Services.
- Information You Voluntarily Give Us
- For Registration:
When you sign up for a NICU NOOK Service, we collect your contact information and account credentials. Once you’re registered, you will designate a user ID and password that is unique to you. This ID helps us recognize you when you’re signed in. If you register for an event or conference, we might ask for additional information (e.g., your company name, your job title or your dietary restrictions).
- For User-Generated Content:
We offer you the ability to post content that other users can read (e.g., comments). Anyone can read, collect and use any personal information that accompanies your posts.
We do not have to publish any of your content. If the law requires us to take down, remove or edit your personal information, we will comply to the required extent.
- For Special Offers:
When you sign up for these, you give us your name, email and any other required information.
- For User Surveys, Research, Panels and Experience Programs:
We gather information through questionnaires, surveys and feedback programs, including demographic information like your age, ethnicity, race, or gender. We also conduct similar research for advertisers. We ask you for your consent to use this information when you participate in these programs and events.
- Personal Contacts Data:
We never scan your device for your contacts or upload that data.
With your consent, we do comply with your requests to collect data about your friends, family or acquaintances. As a non-limiting example, there may be instances where we make an offer available for friends and family where this information is collected. This functionality is only meant for U.S. residents. By using it, you acknowledge and agree that both you and your contacts are based in the United States — and that you have everyone’s consent for us to use their contact information.
- Information Collected Automatically
When you use NICU Nook LLC. Services, we collect some information automatically. The technologies we use to assist with this data collection include cookies, web beacons, tags and scripts and software development kits (or SDKs). We use these technologies on our digital properties, including our websites and apps, as well as in our email communications and newsletters.
The categories of personal information we collect automatically include:
- Identifiers and Device Information:
When you visit our Services, including our websites, apps, email communications and newsletters, our servers automatically log information about the device you are using, including unique identifiers. If your browser doesn’t accept our cookies or similar technologies, you can’t access certain parts of our websites (e.g., your account on www.nicunook.com). The items we log include:
- Your IP address
- Cookie identifiers
- Your operating system and browser (e.g., type, version, and configuration)
- Your browser language
- Device identifiers (such as MAC address)
- Advertising identifiers
We combine this data with other information we collect about you.
- Geolocation Information:
Some of our apps can provide content based on your GPS location if you enable this feature. Your GPS location is your precise geolocation, which is considered a type of sensitive personal information.
You choose whether to enable GPS features when you first install the app. You can edit that setting on your device at any time. If you enable these features, your GPS location can be found by satellite, cell phone tower or Wi-Fi and used by the app. If you save a location-based search in your history, that data moves to our service provider’s servers — see below for the definition of service provider.
If you do not enable GPS location-based services, or if a specific app does not have location-based features, we don’t collect your precise GPS location. We do collect your IP address, which can establish your approximate location. Ads on our sites and apps may be targeted based on this approximate location but are never targeted based on your GPS location.
- Other Usage Data:
We collect certain internet and network activity on our Services, including our websites and apps, such as the URLs of any pages you visit on our sites and apps, the URL of the website from which you came to our sites, how long you spent on a page, access times and other details about your use of and actions on our Services.
iii. A Note about Sensitive Personal Information
We generally don’t want to gather sensitive information about you. This includes:
- Government-issued IDs (such as your driver’s license, passport or social security number)
- Your racial or ethnic origin
- Your political opinions
- Your religion or other beliefs
- Your health, biometric or genetic characteristics
- Any trade union membership
- Your sexuality (information about your sex life or sexual orientation)
- Any criminal background
- The content of your private communications (other than messages you may send to us)
However, as discussed above, we sometimes collect precise geolocation information (which may be considered a sensitive data type) to provide GPS-based location services you choose to enable. Also, some laws define account access information, such as a username and password, as sensitive personal information, but we collect that information only for the accounts you create directly with us and not for any other account you may have with a third party.
Finally, there are situations when we request certain of the above information, but you can decline to answer. Outside those situations we would prefer you never share these types of information with us.
- (B) Information We Create or Generate.
We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics (“inferences”).
- (C) Information Collected from Other Sources.
- Privately Owned Databases:
Marketing, data analytic and social media-owned databases give us access to a range of information — like public data, survey data and more. This data sometimes includes your mailing address, your gender, your age, your household income and other demographic data.
- Social Media Platforms and Other Third-Party Services:
(Social media platforms include services like Facebook and Instagram. Third-party services include services like Google, PayPal and Stripe and others)
We collaborate with vendors for a wide range of reasons. We do not control these vendors’ privacy practices and cannot be held responsible for them (e.g., if they fail to comply with opt-out requests). Any personal data you provide to them is covered by their privacy policies, not ours
We also receive information from you when you interact with our pages, groups, accounts or posts on social media platforms. This includes aggregate data on our followers (e.g., age, gender and location), engagement data (e.g., “likes,” comments, shares, reposts and clicks), awareness data (e.g., number of impressions and reach) and individual users’ public profiles.
- What Do We Do with the Information We Collect about You?
- (A) We Provide the NICU Nook LLC. Services.
We use your information to help you use and navigate NICU Nook LLC. Services, such as:
- Making a NICU Nook LLC. Service available to you
- Arranging access to your account
- Providing customer service
- Responding to your inquiries, requests, suggestions or complaints
- Completing your payments and transactions
- Sending service-related messages (e.g., a change in our terms and conditions)
- (B) We Personalize Your Experience.
We track your interests and viewing habits to personalize your experience using technology like algorithmic recommendations and machine learning. This is how we highlight information you might be interested in. We may also show you prices, promotions, products or services we believe you’ll find interesting, based on demographic and usage data.
- (C) We Allow You to Share User-Generated Content.
Any information you disclose in your content becomes public — along with your chosen screen name and uploaded photo.
- (D) We Develop Products and Services, and Do Analysis.
We analyze data on our users’ purchases and usage behaviors. This helps us make business and marketing decisions.
Google Analytics is one of the analytics providers we use. Another analytics provider is our hosting platform, currently Kajabi
- (E) We Carry Out Administrative Tasks.
- For auditing: We verify that our internal processes work as intended and comply with legal, regulatory and contractual requirements.
- For fraud and security monitoring: We detect and prevent cyberattacks or unauthorized robot activities.
- For customer satisfaction: We assess users’ satisfaction with NICU Nook LLC. Services and our customer care team.
- (F) We Offer Promotions.
You can take part in our promotions. Some might have additional rules about how we use and disclose your personal information.
- (G) We Allow for Personalized Advertising on NICU Nook LLC. Services and Create Audiences for Third-Party Advertisers.
We also identify groups of users to whom to serve personalized ads on behalf of our advertisers. To do this, we combine information we collect through surveys or registration with information we collect automatically using tracking technologies while you browse our sites and apps. This combined information is used to build models. These data models are then used to measure users’ attributes, like their demographic information or their interests. Working with service providers, we use these measurements to group users by common attributes. Each group is associated with a random ID which is then passed to our ad server for use in targeting ad campaigns on our sites and apps.
- (H) We Advertise or Market NICU Nook LLC. Services to You.
We market our NICU Nook LLC. Services to you. Sometimes we use marketing vendors to do this.
We serve ads through websites, locations, platforms and services operated and owned by third parties. Often these ads are targeted at people who have visited or registered for a NICU Nook LLC. Service but have not subscribed to or purchased anything. The ads are also targeted at people with similar traits or behaviors to our subscribers or customers.
We target our advertising to these users by uploading an encrypted customer list to a third party, or by incorporating a tracking technology from a third party onto our NICU Nook LLC. Service. The third party then matches individuals who appear in both our data and their data. Because of how this matching process works, the third party can’t read our encrypted customer list if they don’t already have it. We will also opt you out of such matched ads if you are a California resident and you exercise your right not to have your personal information “sold,” as discussed further below.
To opt out of receiving these matched ads, contact the applicable third parties. For example, when we use “Custom Audiences” to serve you our ad through Facebook, you should be able to hover over the box in the right corner of that Facebook ad and opt out. We are not responsible for any third party’s failure to comply with opt-out requests.
We periodically send you targeted email newsletters or promotional emails.
- (I) We Aggregate (or De-identify) Personal Information into Larger Findings.
Sometimes we aggregate or de-identify information so that it can no longer identify you, as defined under applicable laws. This helps us better understand and represent our users, such as when we measure ad performance, create advertising interest-based segments or compile survey results. We can use and disclose this aggregated or de-identified information for any purpose, unless an applicable law says otherwise.
- To Whom Do We Disclose the Information We Gather?
- (A) Within The Company:
Our affiliates may access your information for the purposes listed here.
- (B) With Service Providers:
We may work with service providers, as defined above, to carry out certain tasks, including but not limited to:
- Maintaining technology and related infrastructure
- Offering you customer service
- Serving and targeting ads
- Measuring ad performance
- Presenting surveys
- Distributing emails
- List processing and analytics
- Managing and analyzing research
- Managing promotions
When performing these tasks, service providers often have access to your personal information.
We sometimes allow them to use aggregated or de-identified information for other purposes, in accordance with applicable laws.
- (C) With Other Third Parties:
There are situations when we disclose your information to third parties beyond our service providers.
While we try to control the behavior of our vendors that we understand to be service providers, some of those vendors engage in activities beyond our control that may be seen by a regulator as the activities of “third parties,” not service providers.
- We provide information to third party advertisers and their agencies as described in Section 2(G) above.
iii. We provide information to websites, locations, platforms and services operated and owned by third parties in connection with marketing, as described in Section 2(H) above.
- In the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), we would have a legitimate interest in disclosing or transferring your information to a third party — such as an acquiring entity and its advisers.
- We can preserve or disclose personal information if the law requires us to do so. We can also preserve or disclose personal information if we believe it would be necessary to:
- Comply with the law or with legal process
- Protect and defend our rights and property
- Protect against misuse or unauthorized use of the NICU Nook LLC. Services
- Protect the safety or property of our personnel, users or the general public (e.g., if you provide false information or attempt to pose as someone else, we could share your information to help investigations into your actions)
- Cooperate with government authorities, which could be outside your country of residence.
- We disclose public activities in our RSS feeds, APIs and other distribution formats. Your public activities could thus appear on other websites, blogs or feeds.
- What Are Your Rights and Choices?
We provide a variety of ways for you to control the personal information we hold about you, including choices about how we use that information. In some jurisdictions, these controls and choices are enforceable as rights under applicable law.
- (A) In General
- Communications Preferences
The choices described below are limited to the email address, phone or device used.
We sometimes offer a variety of commercial emails and email newsletters. You can unsubscribe from emails and email newsletters from The NICU Nook LLC. us by following the instructions near the bottom of the email.
- Mail or Telephone Promotions:
You can ask us to unsubscribe from our mail. In some jurisdictions, as discussed elsewhere in this Policy, you can also ask us to not share your information with third parties for marketing purposes. To do so, email us at [email protected] .
- Push Notifications:
You can opt out any time by adjusting your device settings, or uninstalling our app.
- Text Messages:
You can opt out of text alerts any time by replying “STOP,” or any alternative keyword we’ve shared with you.
We complete any opt-out request as quickly as we can. This opt-out request won’t prohibit us from sending you important nonmarketing notices.
- Access, Correct, Change/Update, Delete or Restrict Processing of Your Personal Information
In some jurisdictions, you may exercise the following choices:
- Access, modify or delete the personal information we have about you
- Be informed of or receive an electronic copy of the personal information we have about you, for data portability.
- Restrict, or object to, how we process personal information about you
For example, in the European Union and the United Kingdom, you have the right to object to, or obtain a restriction of, the processing of your personal information under certain circumstances; and where the processing is based on your consent, you have a right to withdraw that consent at any time for future processing.
If you’d like to exercise any of the above choices, contact us by email. In your request, please be specific. State the information you want changed, whether you’d like your information suppressed from our database or whether there are limitations you’d like us to put on how we use your personal information. Please use the email address linked to that personal information — we only complete requests on the information linked to your email address. To verify your identity, we will email the email address you provide us, and which matches our records, and wait for your response. In some instances, we may also ask for additional information. This is how we verify your identity before complying.
In some jurisdictions, you can designate an authorized agent to make a request on your behalf. In order to do that, please provide the agent with written permission, signed by you, authorizing the agent to submit the request on your behalf. The agent must submit that written permission along with the request. We will contact you to verify your identity — and the authorized agent’s permission — before a response to the request is sent.
We’ll respond to your request in a manner consistent with applicable law, including any exceptions that may result in a request being denied in whole or in part.
We might need to keep certain information for recordkeeping purposes, or to complete a transaction you began prior to requesting a change or deletion.
In some cases, your request doesn’t ensure complete removal of the content or information (e.g., if another user has reposted your content).
iii. Browser and Platform Controls
- Cookie Controls:
Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our websites. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated.
- Global Privacy Control:
Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to the websites you visit indicating your choice to opt-out from certain types of data processing, including data sales. In certain territories, when we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.
- Do Not Track:
Some browsers include a "Do Not Track" (DNT) setting that can send a signal to the websites you visit indicating you do not wish to be tracked. Unlike the GPC described above, there is not a common understanding of how to interpret the DNT signal; therefore, our websites do not respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the cookie controls and advertising controls described above.
- Mobile Advertising ID Controls:
iOS and Android operating systems provide options to limit tracking and/or reset the advertising IDs.
- Email Web Beacons:
Most email clients have settings which allow you to prevent the automatic downloading of images, including web beacons, which prevents the automatic connection to the web servers that host those images.
- Virginia Opt Out of Targeted Advertising:
Effective January 1, 2023, residents of Virginia have the choice to opt out of targeted advertising. In order to exercise your choice as a Virginia resident, please click on “Do Not Sell/Share My Information” link on the bottom of the webpage where your information is being collected.
- Other Rights and Choices
You will not receive discriminatory treatment by us for the exercise of your privacy rights.
This Policy has been designed to be accessible to people with disabilities. If you experience difficulties accessing this Policy, please contact us. If you’d like, you can lodge a complaint with a data protection authority.
- (B) California Privacy Rights
If you are a California resident, you have certain rights with respect to your personal information.
- Notice at Collection
- Rights to Know, Correction and Deletion
iii. “Do Not Sell or Share My Personal Information”
To the extent NICU Nook LLC “sells” your personal information (as the term “sell” is defined under the CCPA), you have the right to opt-out of that “sale” on a going-forward basis at any time.
If you’re a California resident, you have a right to opt-out from the “sale” or “sharing” of your personal information with third parties who are not our service providers (as those terms are defined under the California Consumer Privacy Act and the California Privacy Rights Act, or “CCPA” for short in this Policy). To exercise this right, click the Do Not Sell/Share My Information link on the bottom of the webpage where your information is being collected or go to “Account” and then “Settings” and “About This App” and click the “Do Not Sell/Share My Information” link there. You can also submit a request to opt-out by emailing us with the subject line “California Resident - Do Not Sell or Share.” Finally, if your browser supports it, you can turn on the Global Privacy Control to opt-out of the “sale” or “sharing” of your personal information.
If you have an account with certain NICU Nook LLC. Services (specifically www.nicunook.com and are logged in, we will save your preference and honor your opt-out request across browsers and devices so long as you remain logged in. If you are not logged in, or do not have an account with any NICU Nook LLC. Services listed above, your opt-out of the “sale” or “sharing” of personal information will be specific to the browser or device from which you have clicked “Do Not Sell/Share My Personal Information” and until you clear your cookies (or local storage in apps) on this browser or device.
We do not knowingly “sell” or “share” (as those terms are defined by the CCPA) the personal information of minors under 16 years old.
- Right to Limit Use and Disclosure of Sensitive Personal Information
If you are a California resident, effective January 1, 2023, you have a right to limit our use of sensitive personal information for any purposes other than to provide the services or goods you request or as otherwise permitted by law. To opt-out from such additional purposes, contact us by email at [email protected].
- Authorized Agents
You can designate an authorized agent to make a request to exercise your rights under the CCPA on your behalf. In order to do that, please provide the agent with written permission, signed by you, authorizing the agent to submit the request on your behalf. The agent must submit that written permission along with the request. We will contact you to verify your identity — and the authorized agent’s permission — before a response to the request is sent.
- Non-Discrimination Rights
You may exercise any of your rights listed in this section without fear of unlawful discrimination.
vii. Record of Requests
We keep a record of requests that we received from California residents.
viii. California “Shine the Light” Privacy Rights
Under the California “Shine the Light” law, California residents can opt out of our sharing of their information to third parties (and sometimes affiliates) for their direct marketing purposes.
- To do so, email us at [email protected] with “Shine the Light Opt Out” in the subject line and your account number and phone number in the body of the email.
- Removal of Content for California Minors
If you’re a California resident under 18 years old and you’re registered with a NICU Nook LLC. Service, you can ask us to remove content or information you’ve posted to a NICU Nook LLC. Service. Email us at [email protected] with “California Under 18 Content Removal Request” in the subject line and tell us what you want removed. We will make reasonable efforts to remove the post from public view, although we cannot ensure the complete removal of the content and may retain the content as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.
- How Long Do You Retain Data?
We store your personal information for as long as needed, or permitted, based on the reason why we obtained it (consistent with applicable law). This means we might retain your personal information even after you close your account with us.
When deciding how long to keep your information, we consider:
- How long we have had a relationship with you or provided a NICU Nook LLC. Service to you
- Whether we are subject to any legal obligations (e.g., any laws that require us to keep transaction records for a certain period of time before we can delete them)
- Whether we have taken any legal positions (e.g., in connection with any statutes of limitation).
Rather than delete your data, we might de-identify it by removing identifying details.
- How Do You Protect My Information?
We protect your personal information with appropriate organizational, technological and physical safeguards — but we cannot guarantee its absolute security. We recommend that you use complex and unique passwords for your NICU Nook LLC. accounts and for third-party accounts linked to them. Do not share your password with anyone.
If you have reason to believe your interaction with us is no longer secure, notify us immediately.
- Are There Guidelines for Children?
NICU Nook LLC. Services are intended for a general audience and are not directed at children under (13) years of age.
We do not knowingly gather personal information (as defined by the U.S. Children’s Privacy Protection Act, or COPPA) in a manner not permitted by COPPA. If you are a parent or guardian and you believe we have collected information from your child in a manner not permitted by law, contact us at [email protected]. We will remove the data to the extent required by applicable laws.
- How Is Information Transferred Internationally?
The NICU Nook LLC. is headquartered in the United States. If you are located outside the United States, your information is collected in your country and then transferred to the United States — or to another country in which we (or our affiliates or service providers) operate.
If we transfer your data out of the European Economic Area (E.E.A.), we implement at least one of the two following safeguards:
- We transfer your information to countries that have been recognized by the European Commission as providing an adequate level of data protection according to E.E.A. standards.
- We take steps to ensure that the recipient is bound by contractual obligations, including E.U. Standard Contractual Clauses together with additional safeguards to protect your personal data.
In certain situations, the courts, law enforcement agencies, regulatory agencies or security authorities in those countries might be entitled to access your personal information.
- What Is Our Legal Basis?
In some jurisdictions, like the European Union and the European Economic Area, we only collect, use or share information about you when we have a valid reason. This is called a “lawful basis.” Specifically, this is one of the following:
- The consent you provide to us at the point of collection of your information
- The performance of the contract we have with you
- The compliance of a legal obligation to which we are subject, or
- The legitimate interests of NICU Nook LLC. or a third party. “Legitimate interest” is a technical term under international laws, including the European Union General Data Protection Regulation. It means that there are good reasons for the processing of your personal information, and that we take measures to minimize the impact on your privacy rights and interests. “Legitimate interest” also refers to our use of your data in ways you would reasonably expect and that have a minimal privacy impact.
We have a legitimate interest in gathering and processing personal information, for example: (1) to ensure that our networks and information are secure; (2) to administer and generally conduct business within NICU Nook LLC.; (3) to prevent fraud; and (4) to conduct our marketing activities.
- What about Third-Party Services?
- As mentioned above, some NICU Nook LLC. Services are offered on third-party digital properties (such as third-party websites, frameworks, and domains) which can affect our data practices and your data preferences.
- If you set your data preferences while using one of these third-party digital properties, your preferences will only be saved with respect to the NICU Nook LLC. Services on that specific third-party digital property. Your preferences will not carry over when you use the NICU Nook LLC. Services on The NICU Nook LLC.’s own digital properties. And, your preferences will only be saved on Google AMP and other third-party digital properties until your cookies are cleared. Once your cookies are cleared, you will need to reset your data preferences for each third-party digital property used to access NICU Nook LLC. Services.
- If your browser settings allow for cross-site tracking (e.g., allows for trackers to follow your preferences across websites), you can set your preferences on The NICU Nook LLC.’s digital properties so that your preferences will be remembered when you access the NICU Nook LLC. Services through Google AMP. However, if your browser settings do not allow for cross-site tracking, your preferences on The NICU Nook LLC.’s own digital properties will not carry over to the NICU Nook LLC. Services you access through Google AMP.
- If you are an European resident and you do not accept trackers (other than essential trackers) while using NICU Nook LLC. Services on AMP, you will be served non-personalized ads. If you do not accept trackers (other than essential trackers) while using the NICU Nook LLC. Services on The NICU Nook LLC.’s digital properties, you will receive The NICU Nook LLC. house ads or no ads at all.
We will post any changes on this page by updating this policy. If we make a significant or material change in the way we collect, use or share your personal information, we will notify you at least 30 days prior to the changes taking effect. We will do this via email or prominent notice within NICU Nook LLC. Services. If you object to any change, you can stop using the NICU Nook LLC. Services.
- How Can You Contact Us? Who Is the Controller of Your Personal Information?
If you have any questions, email us at [email protected] .